Rockin' News

So Happy to Have Exhibited at this Year's Groom Expo West

We had a wonderful time at last month's Groom Expo West, and especially so because it was in our home town of Pasadena, California.  Groom Expo West holds a special place in our hearts because it was the very first "trade show" like event we attended back when we first launched in 2013. One of the highlights of this year's show was seeing a few guests stop by our booth who met us at the 2013 show, and not only remembered us but had been looking for us (because back when I first launched the sample packets I handed out only had my email printed and did not have a contact phone number. LESSON LEARNED!) It was great to see Ms. Kate form the San Diego area stop in with her husband, who could not believe that I remembered her, but I did because she was one of the first people to send me an email telling me how much she loved our shampoo because it helped brighten her retired show poodle's coat without making her hair brittle and dry. We meet some great groomers who were happy to see we now have our shampoo and conditioner in the gallon size, we sold quite a few sets of our professional sizes. One particular groomer, who is new to Rockin' Paws, recently contacted me to share that she diluted the shampoo 16:1 and it worked great! She became an instant fan and now uses our Rockin' Mat Stopper Serum and Shine On Me Sprays in her grooming back bar. It was fun and successful week at the Groom Expo West and we look forward to our exhibiting this year leading us to continued growth and positive momentum. 

We extended a great big thank you to everyone who visited our booth, listened to my information and supported us at this show. 

Check out a few photos of the event. The creative grooming at these type of shows is just mind blowing!

This beautiful Dane was on the cover of Groomer To Groomer Magazine. So Sweet.

This sweet girl was on the cover of Groomer To Groomer Magazine, and very sweet!

Flower Power at its best!

My sweet human baby, Eloisa, help me work my booth on day one of the show. It's amazing how much she knows about how to share information on Rockin' Paws with guests. Kids really do imitate their parents!

I saw this handsome, and so good, boy, Luke, just chilling as his mama checked out materials across the way from our booth. He reminded me of my sweet Rosie girl, so I had to take a photo. Hashtag "sentimental".

@Pawsthatwander creates series "So You Think You Want a Husky"- Part 1 Grooming

We have an active following on instagram and as with Facebook, feedback and mentions make our day. And especially so, because we develop a relationship with many of our followers, and it feels awesome when they trust your products on their beloved pets. Amber and her pups, Ozzie, a golden and Ripley, a husky, are some of our greatest supporters. We are so happy to have their trust and we so appreciate when they give us a mention and love on social media. In addition to posting beautiful photos of her pups, she recently started a series "So You Think You Want a Husky" to help impart knowledge on owning a husky to other husky parents and those who are considering adding a husky to the family. Her first posting on this series is on grooming. It's great and can also serve as a general guideline for all dogs, bathe every 6 - 8 weeks, brush often, and do not shave the coat.  Here is her posting and the photo above is her lovely girl, Ripley.

Part 1: "So you think you want a husky" –grooming.

Owning a husky has been one of the greatest joys in my life. I love documenting Ripley's growth and her adventures here on @instagram , however I have noticed many of you commenting that you want a husky too! Which is why I am starting a series of the joys of owning a Siberian husky.

Today's topic: grooming, @expeditionhusky eloquently posted a grooming post on her Facebook and with her permission I have reposted what is written below:

"Huskies have what's called a "double coat". This means they have a layer of softer undercoat closest to the skin, and a layer of guard hairs on the top, also called a topcoat. The purpose of the undercoat is to keep in the warm air, to allow their body temperature to stay consistent in harsh temperatures. The topcoat? That's meant to protect the undercoat and their sensitive skin from cold, rain, snow, and any other weather!

Typically, huskies will blow their plush undercoat twice per year, so shedding increases by a ton! During summer months, the undercoat is usually much thinner, to allow for air to get in easier, but still help maintain their body temperatures; and the topcoat continues to protect against rain & the sun, which can quickly injure your pups sensitive skin. This is why it's SO important never to shave your double-coated breed! Allowing the undercoat to build up can cause many issues. Hot spots can form when moisture gets trapped under the "clogged" coat and causes a skin infection. Also, with an underbrushed undercoat, warm air can't escape easily, which can lead to your pup being overheated when they are active, especially during the summer months. Brushing regularly, bathing when needed, and drying with a powerful dryer (kept at a proper temperature!) help eliminate these concerns."


I bath Ripley everytime she gets really muddy which is at least every two weeks with @rockinpaws shampoo and conditioner. NORMAL frequency of bathing is 6 - 8 weeks. I blow dry her and Use a double rake brush from Amazon to help with the undercoat.


Stay tuned for part 2! I hope this series will help future owners decide if a husky is right for you!”


Thank you for sharing your knowledge of Huskies @pawsthatwander and @expeditionshusky

Awesome Feedback makes our Day Super Bright (just like our shampoo does to our doggies' coats!)

Rockin' Paws was born out of my need to make the grooming routine for my two hairy boys easier for me and more gentle for them.  I put everything I had (savings included) into developing the formulas and creating the Rockin' Paws brand. It's been a huge challenge competing in a pet market place with hundreds of shampoos, conditioners, and styling aids. Shampoos for shed control, shampoos for brightening, shampoos for sensitive skin, the list goes on and on, and the same list applies to conditioners! The truth for me is that one should not need separated shampoos for maintaining one's pet's coat. A good quality, non-drying, shampoo that helps brighten because it cleans and because it uses high end brighteners, and that also imparts lots of moisture for shed and tangle control is all one needs. (Of course, I understand the occasional need for flea and tick control, or medicated shampoos recommend by vets.) I believe Rockin' Paws' four product line offers all a pet parent needs to care and easily maintain his or her pet's coat, so it goes without saying that when I get feedback on social media (Facebook, instagram or twitter) it make me jump with joy and often makes me very sentimental because well, Rockin' Paws, is another one of my babies. Knowing pet parents love the line or individual products is the best feeling and the best way for me to know, to keep going and doing all I can to grow my brand. Noted here below is a post I received on my Facebook fan page, just two days ago. I'm still walking on clouds over the feedback. Check it out:

"I recently bought the Rockin Paws for my maltese,I have tried so many other products and THIS is THE BEST by far!!! I'm a hairdresser and get the professional line for dogs in the beauty supply and this blows it away. I could not be happier, and it actually has made Little Charlie happier too, because it's quicker and easier! I wish I had found you sooner! I'm in a maltese group here on FB and I've shared my experience a couple times,people are always look for something to help groom their fur babies and a lot were interested in what I thought and if I was happy they were going to purchase too. I'm all for supporting small businesses as we are small business owners as well. I appreciate the hand written thank you note you took the time to write, little things like that make a difference. I plan to try the rest of your line. Thank you again. High Paws!" -Kim R. from Newport News, VA

I'm so thankful!

Fluffin' Dunkin is Easy Breezy!

We love this post from our great supporters at Dinky Dog Club. Easy breezy drying of soft fluffy hair, without mats or tangles. 

Fluffin' Dunkin from Rockin' Paws on Vimeo.

This video was taken by and is courtesy of Dinky Dog Club. 

September 24, 2013

Pete turns 5!

My boy Pete turned 5 on August 20, 2013. We celebrated with special treats and party hats. My doggie niece, Jenny, was visiting and my two legged baby girl, Eloisa joined in on the festivities (although she didn’t think too much of the doggie treats!).  Monte was eager to pose for this photo not moving an inch throughout the many takes, while Eloisa, Pete and Jenny monkeyed around in true party spirit.  We are a lucky family to have Pete in our lives. He is a loving doggie boy; always ready for a long cuddle session, incredibly happy upon all our returns home, a fierce guard dog (all 17 lbs of him) and very sweet big brother to his baby sister.  I’m a lucky mama and very proud of my darling Pete. Happy Birthday to my Loving Boy.

September 16, 2013

emBARKadero - Canine Companions for Independence

Join us this Saturday, April 13, 2013 in the beautiful city of San Diego, California. We will be at Canine Companions for Independence's emBARKadero at Embarcadero Marina Park South.  This organization provides assistance dogs to children and adults with disabilities at no charge.  This wonderful work is possible because of the generosity of people, and other private donations. This year's emBARKadero festival help raise money for this great organization.  There will be a 4 Legged 4K Run/Walk 8 am to 9 am ($25/adult and $10/child) and the festivities will continue until 2 PM with lots of fun activities and demonstrations, food and shopping!  Rockin' Paws will be there rocking out with the SD community and the wonderful people of Canine Companions for Independence.  Stop by our booth, #26, to stock up on our fantastic products and help do a little good; a portion of our day's proceeds will be donated to Canine Companions for Independence. Location: Embarcadero Marina Park South 200 Marina Park Way, San Diego, CA  92101  Event runs from 9 am to 2 Pm. Festival is open to the public "free", only costs are for 4K Run/Walk (noted above).