Rockin' News

So Happy to Have Exhibited at this Year's Groom Expo West

We had a wonderful time at last month's Groom Expo West, and especially so because it was in our home town of Pasadena, California.  Groom Expo West holds a special place in our hearts because it was the very first "trade show" like event we attended back when we first launched in 2013. One of the highlights of this year's show was seeing a few guests stop by our booth who met us at the 2013 show, and not only remembered us but had been looking for us (because back when I first launched the sample packets I handed out only had my email printed and did not have a contact phone number. LESSON LEARNED!) It was great to see Ms. Kate form the San Diego area stop in with her husband, who could not believe that I remembered her, but I did because she was one of the first people to send me an email telling me how much she loved our shampoo because it helped brighten her retired show poodle's coat without making her hair brittle and dry. We meet some great groomers who were happy to see we now have our shampoo and conditioner in the gallon size, we sold quite a few sets of our professional sizes. One particular groomer, who is new to Rockin' Paws, recently contacted me to share that she diluted the shampoo 16:1 and it worked great! She became an instant fan and now uses our Rockin' Mat Stopper Serum and Shine On Me Sprays in her grooming back bar. It was fun and successful week at the Groom Expo West and we look forward to our exhibiting this year leading us to continued growth and positive momentum. 

We extended a great big thank you to everyone who visited our booth, listened to my information and supported us at this show. 

Check out a few photos of the event. The creative grooming at these type of shows is just mind blowing!

This beautiful Dane was on the cover of Groomer To Groomer Magazine. So Sweet.

This sweet girl was on the cover of Groomer To Groomer Magazine, and very sweet!

Flower Power at its best!

My sweet human baby, Eloisa, help me work my booth on day one of the show. It's amazing how much she knows about how to share information on Rockin' Paws with guests. Kids really do imitate their parents!

I saw this handsome, and so good, boy, Luke, just chilling as his mama checked out materials across the way from our booth. He reminded me of my sweet Rosie girl, so I had to take a photo. Hashtag "sentimental".

@Pawsthatwander creates series "So You Think You Want a Husky"- Part 1 Grooming

We have an active following on instagram and as with Facebook, feedback and mentions make our day. And especially so, because we develop a relationship with many of our followers, and it feels awesome when they trust your products on their beloved pets. Amber and her pups, Ozzie, a golden and Ripley, a husky, are some of our greatest supporters. We are so happy to have their trust and we so appreciate when they give us a mention and love on social media. In addition to posting beautiful photos of her pups, she recently started a series "So You Think You Want a Husky" to help impart knowledge on owning a husky to other husky parents and those who are considering adding a husky to the family. Her first posting on this series is on grooming. It's great and can also serve as a general guideline for all dogs, bathe every 6 - 8 weeks, brush often, and do not shave the coat.  Here is her posting and the photo above is her lovely girl, Ripley.

Part 1: "So you think you want a husky" –grooming.

Owning a husky has been one of the greatest joys in my life. I love documenting Ripley's growth and her adventures here on @instagram , however I have noticed many of you commenting that you want a husky too! Which is why I am starting a series of the joys of owning a Siberian husky.

Today's topic: grooming, @expeditionhusky eloquently posted a grooming post on her Facebook and with her permission I have reposted what is written below:

"Huskies have what's called a "double coat". This means they have a layer of softer undercoat closest to the skin, and a layer of guard hairs on the top, also called a topcoat. The purpose of the undercoat is to keep in the warm air, to allow their body temperature to stay consistent in harsh temperatures. The topcoat? That's meant to protect the undercoat and their sensitive skin from cold, rain, snow, and any other weather!

Typically, huskies will blow their plush undercoat twice per year, so shedding increases by a ton! During summer months, the undercoat is usually much thinner, to allow for air to get in easier, but still help maintain their body temperatures; and the topcoat continues to protect against rain & the sun, which can quickly injure your pups sensitive skin. This is why it's SO important never to shave your double-coated breed! Allowing the undercoat to build up can cause many issues. Hot spots can form when moisture gets trapped under the "clogged" coat and causes a skin infection. Also, with an underbrushed undercoat, warm air can't escape easily, which can lead to your pup being overheated when they are active, especially during the summer months. Brushing regularly, bathing when needed, and drying with a powerful dryer (kept at a proper temperature!) help eliminate these concerns."


I bath Ripley everytime she gets really muddy which is at least every two weeks with @rockinpaws shampoo and conditioner. NORMAL frequency of bathing is 6 - 8 weeks. I blow dry her and Use a double rake brush from Amazon to help with the undercoat.


Stay tuned for part 2! I hope this series will help future owners decide if a husky is right for you!”


Thank you for sharing your knowledge of Huskies @pawsthatwander and @expeditionshusky

Fluffin' Dunkin is Easy Breezy!

We love this post from our great supporters at Dinky Dog Club. Easy breezy drying of soft fluffy hair, without mats or tangles. 

Fluffin' Dunkin from Rockin' Paws on Vimeo.

This video was taken by and is courtesy of Dinky Dog Club.